Ever thought of order­ing a theatre to your house? Here is the spe­cial offer. Against expec­ta­tions of many clients it was not a "Shakespeare” kind of per­for­mance. The the­atre action con­sisted in fact of a highly spe­cific mar­ket­ing pre­sen­ta­tion done by one of the big play­ers of the neolib­eral polish world. The per­for­mance in this sit­u­a­tion was Betlejewski’s mar­ket­ing "know-how”. Betle­jew­ski – a dissident from mar­ket­ing and pub­lic­ity milieu - was sub­vert­ing the tech­nolo­gies of manip­u­la­tion to reveal how much a consumer-spectator is being seduced. Per­for­mance was also trans­gress­ing the common under­stand­ing of the­ater con­ven­tion– role play­ing, the sep­a­ra­tion of the spec­ta­tors and the actors, keep­ing the safe, anony­mous dis­tance, build­ing an illusion.